Marrakech, Ferrari. What Else?

The garden of the Palais El Badi, a historic palace in Marrakech’s main square, becomes an iconic venue to unveil the new Ferrari Roma Spider. The car makes its entrance accompanied by a live orchestra performing a soundtrack of well-known songs rearranged according to the sounds of the hosting country. Following the reveal, the large screen of over 30 meters rises, unveiling a dinner illuminated by hundreds of lanterns. An event meticulously designed with setups and furnishings crafted by Mauritanian artisans, aimed at supporting local suppliers and providing economic contribution to the hosting region. The attention to detail, the atmosphere of the setup, and the unexpected use of the location made the World Premiere of the Ferrari Roma Spider an unforgettable experience.