The Courage to Dream.

We took part of the launch event of the new 33 Stradale.

With its elegant, iconic style, Alfa Romeo pulled off nothing less than a worldwide premiere for 300 guests (media, invitees, and Alfa Romeo Club) with 15,000 people connected worldwide via live streaming. Alfa built a visionary stage centered around the concept of infinity, which they realized through the skillful use of mirrors to endlessly reflect the projection of a 40-meter LED screen, with the aid of 200 spotlights simulating a laser show. It was the perfect canvas to push the boundaries of traditional event design and create a visually stunning environment that perfectly complemented the unveiling of the new vehicle.

Actor Luca Ward went through different acts to narrate the story of the original 33 project through a combination of historical images and narration to give the event the perfect blend of modern outlook and technological approach.

Being involved in the launch of such an iconic vehicle has been an exhilarating privilege: a testament to the kind of lasting impressions can be engraved when unity in passion, creativity, and innovation are combined.