Sfilata della Leggerezza: Pavesini’s Open-Runway Celebration at Milan Fashion Week

During Milan Fashion Week 2025, Pavesini, in collaboration with Dentsu Creative, hosted the “Sfilata della Leggerezza” in Piazza XXV Aprile. This unique event invited over 700 participants to express their individuality on an open-air runway, embodying the brand’s celebration of lightness and self-expression. Each participant’s performance was captured using a high-definition Showbolt camera, providing dynamic and memorable videos.

Our team had the privilege of filming aerial shots of the event, capturing the vibrant atmosphere and the diverse expressions of style from a unique perspective.